Privacy Policy

Last updated: May 2025

Your privacy matters to us. This policy explains what data 25Sport (25sport.com) collects, how it is used, and what rights you have over your information.

1. Information We Collect

a) Data you provide voluntarily

When you enter your email address through a calculator result form, we collect that email address together with the calculator name and the result you obtained. This information is used solely to send you relevant sports performance content and training tips. You can unsubscribe at any time via the link included in every email.

b) Data collected automatically

When you visit 25Sport, we automatically collect certain technical data including your IP address, browser type and version, operating system, referring URL, pages visited, and time spent on pages. This data is collected through Google Analytics (see section 3) and is used to understand how the site is used and to improve it.

2. How We Use Your Data

• To send training tips and calculator-related content (email subscribers only)
• To analyse site usage and improve calculator accuracy and user experience
• To display relevant advertising via Google AdSense (see section 4)
• To comply with legal obligations

We do not sell, rent, or share your personal data with third parties for their own marketing purposes.

3. Cookies and Analytics

25Sport uses cookies — small text files stored on your device — for the following purposes:

• Google Analytics: We use Google Analytics to track anonymous usage statistics such as page views, session duration, and navigation patterns. Google Analytics uses cookies to collect this data. You can opt out via the Google Analytics opt-out browser add-on.
• Google AdSense: We use Google AdSense to display advertising on this site. AdSense may use cookies and web beacons to serve ads based on your prior visits to this and other websites. You can opt out of personalised advertising via Google Ads Settings.
• Functional cookies: We may store your last calculator inputs in localStorage to make repeat visits faster. No personal data is stored this way.

4. Google AdSense and Third-Party Advertising

25Sport participates in the Google AdSense programme. Google, as a third-party vendor, uses cookies to serve ads on this site. Google's use of advertising cookies enables it and its partners to serve ads based on your visit to this site and/or other sites on the Internet.

Third-party vendors, including Google, use cookies to serve ads based on a user's prior visits to 25Sport or other websites. For more information about how Google uses data when you visit sites that use Google services, visit Google's Privacy & Terms page.

5. Data Retention

Email addresses collected through calculator forms are retained for as long as you remain subscribed. You may request deletion of your data at any time by contacting us via the contact page.

6. Your Rights (GDPR)

If you are located in the European Economic Area, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate data
• Request deletion of your data (“right to be forgotten”)
• Object to or restrict the processing of your data
• Withdraw consent at any time (for email subscriptions)

To exercise any of these rights, please contact us via the contact page.

7. Children's Privacy

25Sport is not directed at children under the age of 13. We do not knowingly collect personal information from children.

8. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated “last updated” date.

9. Contact

If you have any questions about this privacy policy, please use the contact page.